Hello everyone! This week in my journey to becoming a multimedia professional, I began studying audio. While going through my lectures and doing my readings some things jumped out to me about audio that I had not previously considered. In this day and age, microphones are seen just about everywhere, but I had not put much thought into how these devices work. It turns out microphones perform their functions through a process called transduction. Transduction is the process of converting an acoustical waveform signature’s sound into an electrical voltage signal that represents the amplitude and frequency imprint of the recorded sound. This is the process that has allowed for audio to become such a prominent medium in today’s world.

While focusing in solely on the medium of audio it became apparent to me that, while media is increasingly converging, audio by itself has become increasingly important in the modern media landscape. As radio in its traditional sense has faded away, the podcast has made its rise to popularity. The market for podcasts has grown exponentially over the last several years, and it is now in the best interest of every media professional to have a strong grasp on audio in general and how it pertains to podcasts specifically.

Until next time everyone!